"Hey, Google. Please come to Indonesia. We are ready to compete with you! ". This statement came out of Andy Sjarif, CEO of Group Sitti (Indonesian text technology ad system). The above statement sounds reckless considering Sitti nobodies compared to Google which dominate the global Internet in the last decade.
But, Sitti not kidding. Andy and his colleagues fostered optimism as a start up company that is able to compete with Google. Who Sitti? What makes it dared to challenge Google in the country?
If you know Google AdSense and how it works, simple enough to explain who Sitti. If Google AdSense global scale, especially in parts of Indonesia Sitti. In short, both Google AdSense and Sitti, both are equally engaged in contextual-based advertising.
"We admit, we emulate the business model of Google AdSense, contextual advertising service that is a kind of (contextual-based advertising) beruba Google's banner in your website or blog page. And, this is one of the service's largest profit contributor to Google, "Andy said on the sidelines of the event Sitti Open Door, Jakarta, Wednesday, November 24, 2010.
If the search engine field, Sitti admitted defeated. But, for the affairs of contextual advertising, Andy confessed optimist can create a Google submission. According to him, Google AdSense only rely on Google Translator to translate the content and content in the blog or website. So their machines to match content with ads that have the strongest relevance.
"But what would be relevant. Although he has mastered 139 languages, translations of Google Translator is often silly. Can be applied to its search engine, but difficult to apply to Google AdSense, "said Andy.
"Well, while Sitti as local start-up should have been able to overcome Google in this sphere. In addition to well-known Indonesian, we are also able to identify the local language, jargon, until Alay language if necessary, to then be matched with relevant ads, "he added.
Similar to Google AdSense, Sitti also displaying ads that match the content of a website or blog. For example, as an example, you find a blog containing the recipe to make bread crocodile. So, what Sitti do is put a banner ad from Bandung Kartika Sari bread on the side of the blog page.
"In essence, the relevance of ads displayed Sitti relatively more relevant to the content available on the website rather than on display Google AdSense ads. If you are aware, often served Google ads that do not comply with the contents of the content on a blog, "said Andy.
This is evident from the data that is packed Sitti from 1 October to 5 November. These data click amazed at once inviting and a high level of optimism for the crew Sitti own:
Holistically, recognized Andy, Google is the champion. Moreover, in the search engines. Google deems superior. If Sitti have six servers, Google is about one million servers.
"Google AdSense is the king of the world by mastering the context of 129 languages.He will come to dominate the market in Indonesia. Sitti ready to confront them commercially. Hey, Google. Please come to Indonesia! "Said Andy.
For you, especially SMEs, who are interested to advertise your product with Sitti, you can visit the following link. Until the end of the year, Sitti does not charge for its advertisers. Andy said, Sitti will move when stepped on in 2011 commercial.Unfortunately, she reluctantly tells how much the fees charged to the advertiser.
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